HANDS OFF HAIR CARE FOR THE HAIR AND BEAUTY INDUSTRY #CORONA HAIRSURVIVAL GUIDE
An innovative industry leader in haircare – The Afro Curly Hair Coach decided to create e-courses following a collaborative project with the Royal Exchange Theatre that led to fruitful talks about how to transition online during the UK lockdown.
A sales page was created to generate sales for the launch of the e-course! The decision to start or pivot a business during a global crisis is not for the faint-hearted, but with the right team, creativity and the right marketing strategy it is certainly possible.
Transforming bodies and business models during a pandemic
How does a personal training business that thrives off of face to face interaction survive a pandemic? Founder Sarah Kent had to make a decision. Was investing in online marketing and a new website in the middle of the pandemic going to secure the future of the SKPT personal training service?
This was a project that involved a full website copy service, social media scheduling and planning, email marketing and ad campaigns.
The result was an engaged audience, over 70% conversion rate of clients to online classes and a resounding sigh of relief from the founder and team at SKPT as they found new ways to deliver the same outstanding service.
Take a look: https://skpt1.com/
CHANGING THE FACE OF SKINCARE
After almost two decades in the health and beauty industry, Holly Collier- (the founder and face of luxury at the Beauty Lab), decided to finally build a website to better support her client’s homecare routines throughout lockdown, creating a platform for clients to buy the products they required; following an online consultation with their usual therapist. For a busy entrepreneur like Holly Collier, she had put- off creating an online home for her ever-faithful clients, opting for the quality relationships she had worked to forge in person over the years. That all changed with the help of Dionne Anderson Creative “Website Wonder” package.
Visit the website: https://www.thebeautylabmcr.com
DEMYSTIFYING ‘HOW TO’ SHOP AND IMPROVING THE CUSTOMER JOURNEY
Little Letterbox Gifts is just one of the brands associated with the Plan, Create and Share Group. Director, Laura Rimmer wanted to create a clear journey for customers on their letterbox gifting platform to improve UX and reduce abandoned carts.
The owner of this fab e-commerce handed over the reins to Dionne Anderson Creative, to help make the “add
to cart” process easy to understand and more efficient for customers. Cue… creative copywriter extraordinaire and an overwhelming amount of sales!
Take a look and treat yourself to something on the Little Letterbox Gifts website.
Women of a Certain Stage
Lauren Chiren – The Menopause Coach came to Dionne Anderson Creative in search of copywriting services for a Sales Page and Email Launch copy to sell the next cycle of her cornerstone course.