SEO Strategist | Dionne Anderson Creative
Whichever way you brand yourself, sustainability and impact are at the heart of your cause. Despite the mission, your days are still a blend of the nuts and bolts of selling online – all while holding on to your principles.
Our SEO and support services are great for co-founders and small teams that need support with the strategy and solution setup to help their business grow.Â
You need an expert to identify the bottlenecks and run with the implementation of those technical changes to improve the customer journey.
The world is slowly changing, but you still have to fight to be visible online as a business trying to make a difference with sustainability at the core of your ethos. That’s something you want to change, you know lots of people just don’t get it. Let’s make your brand visible and let your expertise show people the true visionary you are.
“Working with Dionne is like… having someone that really understands your core message.” What’s the most important thing people should know about working with me? “That you are super talented and you listen.”Â
– LORA GENE, B CORP CLOTHING BRAND Founder
The short answer is, no, you don’t need an “AI” specific strategy. You need strong technical foundations, a great user experience and the answers your visitors expect to find, answered well enough to help them make their next move.
Any marketer who tells you they can guarantee your company will show up on LLMs such as ChatGPT, Claude and other AI tools is lying.
The principles of AI search and SEO are similar, but with less than 1% of search traffic, it’s still not pulling in the weight that a well-thought-out SEO strategy can. As with any evolution in the marketing world, it’s important to watch developments of how AI helps us show up online and adjust our approach in a measured way, based on the data.
Lots of businesses focus on the content they create for their website. Still, the reality is, if your website isn’t user-friendly, functional and optimised for SEO, it’s unlikely to get found, or do you any favours when you do get visitors. A difficult user journey can impact your bounce rate and trust ratings with Google. A high exit rate on any website typically indicates that there is something stopping people from continuing their journey. That could be practically, functionally or experientially. A technical audit can identify those things and improve the conversion rates you have.Â
The use of paid ads might seem like an easy way to win traffic, but there are two things businesses often forget: 1. You need to lead your leads somewhere (usually to your website). If it isn’t optimised, you’re missing out on giving people the best experience –potentially losing valuable conversions because of it.
2. Paid ads are great until you want to reduce your CAC, and you want to reduce how much of your profit is being eaten by ad spend. That’s not to say ads can’t be used – it should just never be your sole stream of customers.
If you’re ready to take the next steps to becoming SEO sustainable, fill in the form below and we’ll be in touch within 72 hours.