SEO Audit Services
Get a tailored SEO action plan in 72 hours* with an SEO Audit you’ll actually understand.
Attract the right visitors and create an environment that encourages conversion. Your website should be working for your business.
Service-based business SEO Saviour
As an ethical business, you know your website is there to do more than generate conversions.
You want every page to create an experience that helps visitors navigate your website with ease and encourages them to take action. That’s where an SEO Audit can help.
Is a website more important than social media?
When searching for answers online, you want your company name to appear in the search results and citations. What is it about a website that leads people to click?
Part of that is based on SEO visibility, credibility (hello social media!), but compounded credibility comes from doing the work on your website, so that it:
- offers the sweet spot between “should I?” and “how could I not!?”
- reduces friction–both in terms of user experience and buyer hesitation
- positions your brand as the solution
While social media is a great tool to build brand awareness, a functional website and valuable content take visitors from confused to considering their next click, which is where you’ll build lifetime value.
Don’t forget that traffic to your website is hard-won, but yours.
Solid content deserves to be at home on your website, not in the land of an unstable algorithm.
Why are SEO audits popular?
SEO Audit Services are becoming increasingly popular for people-driven brands and ethical businesses alike.
Because they know their niche is more valuable than most to their customers, and those customers are interested in knowing about the ecosystem supporting the brand.
SEO audits help bring any functional website issues to the fore, so you can confidently steer their user journey in the right direction.
An audit helps to eliminate any friction for potential customers and helps you create a top-notch experience.
Improving the technical SEO experience
The inclusivity we often see embedded in the values and mission statements of brands needs to be considered in the technical experience, too.
An accessible website isn’t something to be overlooked!
A well-optimised website tells website visitors who are looking for more than transactional engagement that their experience is important to you from the first click.
SEO vs Paid Ads
SEO is a smart, efficient and cost-effective marketing channel for every single business. Whether you’re spending on paid ads as well, or not. SEO is the foundation for managing your client acquisition costs.
How an SEO audit supports your growth
The SEO audit service is set up to help you maximise the opportunities you have to grow your business organically, targeting search marketing.
A crystal clear and easy-to-follow marketing strategy in 72 hours for you to dive into with your team, or hand over to us to implement.
From quick wins with on-page optimisation to ways to sow and grow over time with technical SEO.
You’ll receive a complete breakdown of where to start, and a recorded explainer video will help you turn advice into action.
In just 72 hours, you’ll have a solid SEO strategy that you can work with.
This is your chance to let an expert lead the way so you can rest easy with an accessible roadmap to achieve organic growth for your website.
STEP 1: looking at the data
We’ll start by seeing how you’re set up and how the numbers stack up against your brand.
Google Search Console, a website crawl & Google Analytics (metrics matter), and they tell a story.
Following the data enables me to build a picture of how people find and interact with your website, which is a guiding principle of SEO.
Measuring your reach and how you compare to competitors in the SERPs is a great place to build a picture about what’s missing.
Step two is to understand how your content stacks up and shares your expertise. There is so much to be gained from sharing your business values and viewpoint as an expert.
People buy from people, and the specific perspective you offer is exactly why people choose to go with you.
Let’s review your current content with fresh eyes. You’ll be surprised by what we can find:
- Keyphrase wins
- Gaps and potential for new topics
- Renovating articles to reflect industry shifts
- Requesting indexing on Google Search Console, so forgotten content can be indexed and found
STEP 3: Technical SEO Research
From 404’s to unhelpful pages that use up your crawl budget: I’ll take a look at how to make your website more efficient for Google bots and humans.
Whilst your search engine position gives you an idea of what your website is doing well, technical SEO checks that it’s easy for people to navigate.
Step 4: Report and review
We’ll meet to talk through the findings, and actions you can take today, tomorrow and after our work together is done.
Whether we continue to work together, or you and your team are ready to roll your sleeves up and implement actions yourselves.
Step 5: Actionable steps to improve your SEO
I’ll leave you with actionable steps to improve your current blog articles, technical SEO, and keywords you can target in future blog articles.
Hand it over to your in-house team, or extend your time working with us.
We love helping special brands stand out and show up strong.